Privacy & Cookies

This site is operated by Parker Knoll Upholstery Ltd, Castlewood Business Park, Farmwell Lane, Sutton in Ashfield, Nottinghamshire, NG17 1BX.

Our Privacy Policy


Parker Knoll (“We“) are committed to protecting and respecting your privacy.

This policy (together with our sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. We are committed to safeguarding the privacy of our website visitors and service users. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

Parker Knoll Upholstery Limited (Registered Company No. 1121102) of 1 Hampton Business Park, Melksham, Wiltshire, SN12 6GU, United Kingdom is the Controller for the purpose of the UK General Data Protection Regulation (GDPR) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK and any successor legislation.

You can contact us by emailing

Our website is not intended for children and we do not knowingly collect data relating to children.


1 What is Personal Data?

“Personal Data” means any information relating to an identified or identifiable natural person, known as a “data subject”, who can be identified directly or indirectly. It may include names, addresses, email addresses, telephone numbers, IP addresses, location data and other similar information. It may also include “special categories of personal data” such as racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union memberships, genetic data, biometric data for the purpose of uniquely identifying a data subject, data concerning health or data concerning a natural person’s sex life or sexual orientation.


2 The information we collect from you and how we collect it

We will collect and process the following Personal Data about you:

Identity Data. This type of data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

Contact Data. This category of data includes your billing address, delivery address, email address and telephone numbers.

Financial Data. This category of data includes bank account and payment card details.

Transaction Data. This category of data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data. This category of data includes internet protocol (IP) address, your login data, operating system and platform, and other technology on the devices you use to access our site.

Profile Data. This category of data includes your username and password for an online account, purchases or orders made by you, your interests, preferences, feedback and survey responses.

Usage Data. This category of data includes [information about how you use our site, products and services.

Marketing and Communications Data. This category of data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


2.1 Information you give us

Through direct interactions. This is usually identity, contact, transaction, profile, marketing and financial data and information about you that you give us, either about yourself or other data subjects e.g individuals whose details are included in any materials provided by you to us, by filling in forms on our site (our site), by creating an online account on our site, by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you complete an order, complete an enquiry form, order a swatch or click the chat function, correspond with us and if you report a problem with our site. The information you give us may include your name, address, e-mail address, phone number, gender, date of birth and financial and credit card information.


2.2 Information we collect about you

Through automated technologies or interactions. As you interact with our site we will automatically collect technical and usage data about you and your equipment including the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.


2.4 Aggregated Data

Aggregated Data such as statistical or demographic data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.


2.3 Special categories of personal data

We do not collect any special categories of personal data (defined in section1) about you nor do we collect any information about criminal convictions and offences.


3 Cookies

Our Website uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use, the purposes for which we use them, and how you can disable them, please see our cookies section below.


4 Uses made of the information

In this section we have set out:

  • The general categories of Personal Data that we may process;
  • The purposes for which we may process that Personal Data; and
  • The legal basis for the processing of that Personal Data.


Purpose/Activity Type of data Lawful basis for processing
We may process information contained in any enquiry you submit to us regarding our products and/or services. This data may be processed for the purposes of offering, marketing and selling relevant products and/or services to you. Identity, contact, profile and marketing data Necessary for our legitimate interests (to be able to correspond with you effectively to respond to any query or provide marketing materials requested by you).
To process and deliver your orders of products from our site. The data may be processed for the purpose of processing, supplying and delivering your purchased products from our site. Identity, contact, technical, usage, profile and marketing data Performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and necessary for our legitimate interests (to recover debts due to us and to keep proper records of those transactions).
To administer and protect our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). Identity, contact, technical, usage, profile and marketing data Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. Technical and usage data Necessary for our legitimate interests (to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy)
To use data analytics to improve Our Website, products/services, marketing, customer relationships and experiences. Please see our Cookies Policy for further details. Identity, contact, technical, usage, profile and marketing data Necessary for our legitimate interests (to develop our products/services and grow our business)
To make suggestions and recommendations to you about our products that may be of interest to you. Identity, contact, technical, usage, profile and marketing data Necessary for our legitimate interests (to develop our products/services and grow our business) and/or you have provided your explicit consent to receive such marketing materials.


In addition to the specific purposes for which we may process your Personal Data set out above, we may also process any of your Personal Data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.


5 Disclosure of your information

We may share your Personal Data with:

5.1      any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006, insofar as is reasonably necessary for the purposes set out in this policy.

5.2      our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining and maintaining insurance cover, managing risks, obtaining advice and managing legal disputes.

5.3      our business partners, third party suppliers and sub-contractors for the performance of any contract we enter into with them or you;

5.4      analytics and search engine providers that assist us in the improvement and optimisation of our site;

5.5      third party review websites in order to obtain customer feedback on our products and services;

5.6      any prospective buyer of our business or assets, or any prospective seller of another business or business assets that we are interested in buying. We may transfer your Personal Data to a third party to process on our behalf in countries outside of the European Economic Area (EEA) in accordance with the purposes set out above. Such countries do not have the same data protection laws as the UK or EEA. If this is the case, we will ensure that your privacy rights are adequately protected by appropriate technical, organisational and contractual means and any such transfer is made in compliance with the GDPR (or any national implementing law) requirements for external transfer. Please contact us by emailing if you would like further details of the safeguards we have in place.

5.7      Where you would like to obtain finance for our products and we provide your personal data to third party finance providers they will carry out a credit check on you so that they can make credit decisions about you; and to prevent fraud and money laundering. Their search will be recorded on the files of the credit reference agencies and fraud prevention agencies.

5.8       In addition to the specific disclosures of Personal Data set out in this Section 5, we may also disclose your Personal Data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

5.9       A list of external third parties who may processed your personal data is set out in Section A of this policy.


6 Where we store your personal data

The hosting facilities for our site are situated in the UK.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


7 Your rights

In this section we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summary. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

Your principal rights under data protection law are:

  • the right to access your Personal Data;
  • the right to rectification of your Personal Data;
  • the right to erasure of your Personal Data;
  • the right to restrict processing of your Personal Data;
  • the right to object to processing of your Personal Data;
  • the right to data portability;
  • the right to request transfer of your Personal Data;

You have the right to request information as to whether or not we process your Personal Data and, where we do, access to the Personal Data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of Personal Data concerned and the recipients of the Personal Data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your Personal Data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. Provision of such information will be subject to you supplying us with appropriate evidence of your identity.

You have the right to ask us not to process your Personal Data for marketing purposes. You can exercise your right to prevent such processing by unsubscribing at any time. You can also exercise the right at any time by contacting us at or telephone 01773 309509.

We do not share your Personal Data with third parties for marketing purposes.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


8 Retention and deletion of Data

This section sets out our data retention procedure, which is designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of Personal Data.

Personal data that we process is only retained for as long as reasonably necessary to fulfil the purposes we collected it for. We may need to hold onto your data for longer periods in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.

By law we have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.

We may keep an anonymised form of your Personal Data, which no longer refers to you, for statistical purposes without time limits, to the extent that we have a legitimate and lawful interest in doing so.

We will hold information in relation to the order for the length of the guarantee period.

Notwithstanding the other provisions of this section, we may retain your Personal Data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.



9 Changes to our privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review and any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy .

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Contact

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your rights, please use the following contact details:

Email address:         

Postal address:                  Peter Robinson

Sofa Brands Group International Limited

1 Hampton Business Park



SN12 6GU


10 Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first




  1. Wincanton For the purposes of delivery your ordered Products to your home or chosen delivery site.
  2. Adyen For the purposes of allowing your orders to be processed and payment being successfully made by you.
  3. Trust Pilot. For the purposes of inviting you to review and feedback on any products or services you purchase from us.
  4. Dotmailer. For the purposes of email
  5. For the purposes of LiveChat



Please see below for more information about the individual cookies we use:

Cookie Domain Type ⇅ Description Duration
_fbp Advertisement This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. 3 months
_ga Analytics This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years
_gid Analytics This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. 1 day
_gat_gtag_UA_36884182_1 Analytics This cookie is set by Google and is used to distinguish users. 1 minute
_hjFirstSeen Analytics This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. 30 minutes
PHPSESSID Necessary This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. session
_GRECAPTCHA Necessary This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. 5 months 27 days
user_visits Other No description session
_hjTLDTest Other No description session
_hjid Other This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 1 year
_hjIncludedInPageviewSample Other No description 2 minutes
_hjAbsoluteSessionInProgress Other No description 30 minutes
_hjIncludedInSessionSample Other No description 2 minutes

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.


The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.